TRANSLATING DATA INTO A SINGLE LANGUAGE
MOM Brands began in 1919 when John Campbell won $900 in a poker game. He used his earnings to found the Campbell Cereal Company, later to become the Malt-O-Meal Company, and now MOM Brands, the third largest manufacturer of cereals in the United States. In May of 2015 they became part of Post Holdings, putting them under the umbrella of the largest consumer packaged food companies in the world.
Analyzing sales and performance metrics for such a large brand can be daunting. In 2014, MOM Brands performed over 15,000 individual store audits. They also looked at data by market and by store group. Making sense of this data falls to Ed Alencewicz, Director of Retail Experience.
MOM Brands found themselves drawn to Canvas because it is customizable and flexible, and it also allowed them to create their own smartphone apps for use in the field. Much of their data, however, was stored in other formats. Canvas recommended EnterBridge to assist in translating these differing reports into one useful language.
"We had all sorts of information, but it wasn't in a useful format for reporting. EnterBridge enabled us to use our existing Excel-based reporting to create something that was efficient and effective. The tools that they provided create complete transparency between the data and reporting, and more importantly, between leadership and sales. We all see the same things the same way. EnterBridge understood that the technology is only one aspect of our partnership. They understood the needs of our business and were able to dive deep into the nuances of our reporting," said Alencewicz.