December 29, 2017
If you ask any CEO their thoughts on the proper amount of spend on marketing and sales, in an unguarded moment, they’d likely say as close to zero as possible. In their ideal world, products sell themselves, word of mouth is the only means you need, and customer acquisition costs are negligible. No such world exists, but there are certain leverage points to focus on that can help optimize marketing and sales expenditures, resulting in lower customer acquisition costs.
Apple introduced the iPhone 10 years ago with much fanfare but little understanding at the time of the profound impact smartphone technology would have on our society. What started out as an interesting and fun piece of technology for the high-end, tech-savvy consumer turned into a must-have device for millions of consumers — both young and old, moderate income to wealthy. Today, with the launch of voice-activated assistants, we are likely witnessing the next great consumer technology wave. The question now is will Amazon.com lead the way, delivering not only the technical platform with Alexa, but also the entire value chain, from order to fulfillment?
To stay close to the pace of innovation, my company encouraged me to found a startup acceleration program in our hometown of Richmond, Virginia. Five years after launching Lighthouse Labs, it has become clear that the same framework for accelerating venture-backed founders can accelerate internal IT organizations as well.
Forbes: To Get Big Data Insights You Need To Start Small
March 1, 2017
As 2016 ended, Matt Asay of Adobe cited evidence of what we know to be true about big data: For all its promise and potential, few enterprises have reaped the benefits of mining mass stores of information. The reasons for this are not necessarily technical, but organizational, cultural and attitudinal.
B2B companies continue to move online as business buyers demand more consumer-like experiences, with greater price transparency, easy product comparison, readily accessible support and rapid fulfillment.For B2B firms, these trends point towards a future where greater price transparency is the norm, and service expectations continue to rise.
EnterBridge uses data and analytics to create a better customer experience for B2B organizations looking to grow through innovation. Since its founding in 2002, EnterBridge’s mission has always been to help enterprise companies use data to drive business success and new opportunity.